Lip Care UGC Creators

Across 119 relevant videos, @hannahmsophia is the stronger lip-care fit despite lower median views: 27.8K versus @by.fannys’s 175.7K, with 100% versus 40% of recent content on topic.

Which creators fit best and why

1. @hannahmsophia: best for a focused lip-care partnership

With 118.4K followers and a fit score of 94, she has the clearest alignment with people actively interested in lip products and routines. Her regular content centers on the category, rather than treating lip care as an occasional beauty step.

The standout sample is her lip-care duo demonstration. Showing two products together gives viewers a practical routine to follow, making this a useful format for explaining how a balm and mask complement each other. Her account’s median is 27.8K views; the individual demonstration’s view count was not supplied.

2. @by.fannys: best for broader beauty reach and sensory presentation

She brings 6M followers, 175.7K median views, and a fit score of 78. Her skincare and lip-product ASMR is a good match for visually demonstrating balm texture, mask application, and the ritual of lip care.

The relevant sample features a lip mask and balm within ASMR content. That format makes application and texture central to the viewing experience. However, only 40% of recent videos are on topic, so her audience is less consistently focused on lip care. Individual sample views were not supplied.

Who to contact first

Contact @hannahmsophia first. Her category consistency and higher fit score make her the stronger starting point for credible, routine-led lip-care content.

Contact @by.fannys second if the priority is broader beauty exposure or an ASMR-led creative approach. Her higher median views support that reach case, but do not establish stronger lip-care conversion.