UGC Rate Calculator
Get a fair budget for UGC videos based on deliverables, posting reach, usage rights and extras.
Based on common market rates for UGC creators.
Deliverables
What the creator delivers.
Posting
Should the creator also post it on their own account?
Usage rights
How long you may run the video as a paid ad.
UGC Rate Calculator features
Everything you get, free and without an account.
Per-video base rates
Start from common market rates for UGC videos made for your own channels.
Posting by reach
Add the creator posting on their own account, priced by follower tier.
Usage rights
Organic use, or paid ads for 30 days, 90 days, 12 months or forever, each priced in.
Raw footage and hooks
Price raw footage and extra hook variations for creative testing.
Bundle discount
Ordering three videos or more applies a typical bundle discount.
A range, not a guess
Get a low and high end you can use as the opening range in your brief.
Pick deliverables, posting and rights and get a fair budget instantly. No signup needed.
How the UGC Rate Calculator works
Three simple steps. No account, no setup.
- 1
Pick the deliverables
Set the number of videos and whether the creator also posts on their own account.
UGC Rate Calculator
Get a fair budget for UGC videos based on deliverables, posting reach, usage rights and extras.
Choose videos, posting and rightsGo - 2
Add rights and extras
Choose how long you may run the videos as ads, and add raw footage or hook variations.
UGC Rate Calculator
Reading live data
Ranking the results
Checking the fit
- 3
Get a fair range
See a budget range based on common market rates, ready for your brief.
UGC Rate Calculator
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Why fair UGC pricing matters
Better creators say yes
Fair offers get answered. Lowball offers get ignored by the creators you actually want.
No overpaying
Know the typical range before negotiating, so you do not pay macro prices for micro reach.
Rights cost money
Paid usage is where budgets go wrong. Pricing it up front avoids surprises later.
Plan your testing
A clear per-video cost tells you how many hooks and variations your budget can test.
Frequently asked questions
How much does a UGC video cost?+
A single UGC video for a brand's own channels commonly costs around $150 to $300. Posting on the creator's account, paid usage rights and extras like raw footage or hook variations add to that.
What are usage rights in UGC?+
Usage rights say how and how long a brand may use the video. Organic use is usually included; running it as a paid ad for 30 days, 90 days or longer costs more.
Do follower counts matter for UGC pricing?+
Only when the creator also posts on their own account. Pure UGC is paid for the content itself, so smaller creators with strong on-camera skills can be great value.
Should I order raw footage?+
Raw footage lets your team cut new ads from the same shoot. It usually adds around 20% and pays off if you test many variations.
Where do I find UGC creators for my product?+
Trendstalkr finds creators who regularly post your niche, with fit scores and contact emails, and writes the brief you send them.
Find the creators for this budget
Trendstalkr finds TikTok creators who post your niche, with contact emails and fit scores, and writes the brief.
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