Makeup Viral Posts

Across 127 relevant makeup videos, everyday routines reached 34.5M views and nose contour reached 30.4M, showing that familiar, specific makeup needs can compete with dramatic trend looks.

Formats that win

Talking heads lead the supplied highlights. Seven of the 12 listed videos use this format, including @ailimee__ at 92M views and @ellaverstt at 34.5M. The useful pattern is a face-first presentation with a clear reason to watch: a distinctive look or an everyday routine viewers can copy.

GRWM works when the routine has a practical promise. @arceliavirrueta reached 14.9M with a back-to-school routine described as “fast, easy, and cutie.” That combination speaks directly to viewers who want to look put together without a complicated morning.

Topics that win

Recognizable aesthetic transformations. @ailimee__ earned 92M with “I am not slavic but… this makeup.” The caption creates curiosity around trying a named aesthetic. @itsbabykelz, at 11.1M, uses “this makeover might’ve changed my life” to position the reveal as emotionally significant.

One-feature problem solving. @carlaswan15 reached 30.4M with “Nose contour.” The topic is immediately legible and gives viewers one technique to evaluate rather than an entire routine to learn.

Beginner reassurance. @icykcosmetics reached 11.9M by explicitly addressing beginners who struggle with application and promising a step-by-step guide. @absopretty_ reinforces that accessibility pattern with “easy makeup tutorial,” at 6.2M.

What to prioritize

Lead with the specific payoff: an achievable everyday face, a faster school routine, or one feature-level technique. Make the skill level clear before explaining products.

Sound looks secondary here: the most repeated supplied sounds appear in only two videos each. This sample supports prioritizing the makeup premise over chasing one audio trend.