Baking UGC Creators

Across 123 relevant videos, @bakewith.mii is the standout smaller-account opportunity: 54.7K followers but 900.4K median views, higher than four of the five other shortlisted creators.

Best-fit creators

1. @cookwithhali: strongest overall baking fit.
   With a 98 fit score and 100% of recent videos on topic, this is the clearest first choice for broad baking outreach. Detailed recipes span breads, rolls, cookies, and other baked goods. Their 606.1K median views and 755.8K followers combine substantial reach with consistent category relevance.

2. @sugarspiceddreams: best for sweet-baking reach.
   The largest audience at 803.3K followers and highest median views at 2M. A 94 fit score and 90% on-topic rate make this a strong choice for dessert-led campaigns. The predominantly sweet recipe feed is a better match for cakes, cookies, and treats than bread-focused briefs.

3. @bakewith.mii: best smaller-account discovery.
   Creative sourdough loaves and homemade baked goods provide a distinctive content angle. With 900.4K median views, a 91 fit score, and 80% on-topic content, this creator deserves early outreach. The follower-to-view gap is promising, though it does not establish pricing or future performance.

4. @thebakeking: best cake-decorating specialist.
   Imaginative cakes and decorating techniques deliver the most focused match for visual cake briefs. Fit is 95, with 100% on-topic content, though median views are lower at 37.8K.

Who to contact first

Start with @cookwithhali, then @sugarspiceddreams and @bakewith.mii.

For specialist briefs, prioritize @hellofalife_55 for sourdough and starter care, with 92.2K median views, or @thebakeking for decorating. Keep @emijuju as a dessert-recipe alternative: 124.2K median views, 91 fit, and 80% on topic.

These recommendations use creator-level summaries; individual video performance and transcripts were not supplied.