What Is a Good Engagement Rate on TikTok? Benchmarks and How to Calculate It
How to calculate TikTok engagement rate by views and by followers, what counts as good in 2026, and how to judge creators with it.
Updated October 24, 2026 · 2 min read · By the Trendstalkr team
Engagement rate tells you how many people who saw a video did something with it: liked, commented, shared or saved. It is the quickest way to tell a creator whose audience cares from one whose views are passive.
How to calculate it
By views (best for TikTok):
(likes + comments + shares + saves) ÷ views × 100
By followers (common in media kits):
(likes + comments + shares + saves) ÷ followers × 100
On TikTok, use views. Most views come from the For You feed, not from followers, so the follower version can look huge for a small account with one viral video and tiny for a big account.
What is a good engagement rate on TikTok?
By views, as a rule of thumb:
| Engagement rate | Rating |
|---|---|
| Under 3% | Below average |
| 3% to 6% | Average |
| 6% to 10% | Good |
| Over 10% | Excellent |
Rates vary by niche and by video length. Comedy and trends often get high like rates. Educational and product content often gets more saves and shares, which are worth more than likes.
Which actions count most
Not all engagement is equal. Shares and saves mean the viewer found the video useful enough to keep or send. Comments mean it started a conversation. Likes are the cheapest signal. When you compare creators, look at shares and saves per view, not only the total rate.
How to use it to pick creators
- Take the creator's last 10 to 20 videos, not one video.
- Calculate the median engagement rate by views.
- Compare it with other creators in the same niche, not across niches.
- Combine it with median views: high engagement on very few views is a small but loyal audience.
Let Trendstalkr do the math
Trendstalkr shows median views and engagement for every creator it finds, and ranks hooks by how far they beat the creator's usual views. The free Engagement Rate Calculator works for any single video or account.