Trending TikTok Sounds for Brands: How to Find Them and Use Them Legally
How brands find trending TikTok sounds, which ones they may use in business accounts and ads, and when a trending sound is worth it.
Updated October 24, 2026 · 2 min read · By the Trendstalkr team
A trending sound can lift a video, but brands have to be careful: not every popular song may be used by a business account.
Personal vs. business accounts
Personal accounts can use most of TikTok's music library. Business accounts and ads may only use music that is licensed for commercial use, such as TikTok's Commercial Music Library or tracks approved for business use. Using unlicensed music on a business account can get the video muted or removed.
How to find sounds that work
- Check a weekly list of trending sounds (Trendstalkr publishes one every Monday).
- Check which sounds the viral videos in your niche use. A sound that is everywhere in entertainment may do nothing in your niche.
- Prefer sounds that are rising, not peaking. Early is better than late.
When a trending sound is worth it
- The sound fits the format (a transition, a reveal, a punchline).
- It is already used in your niche, so your audience recognises it.
- It is licensed for your account type.
When it is not: if the video works without sound (talking head, voiceover), the hook matters far more than the music. Many viewers watch muted.
Original sound is underrated
A clear voiceover is an "original sound" and can perform as well as a trend, especially for UGC and product videos. If your voiceover goes viral, others start using your sound.